Updated: Jun 28, 2019
Let's talk about the 3 types of posts you should be using in your content marketing strategy.
One of the biggest complaints I get is "I don't know what to post" and I promise it's not as hard as what you think.
After you understand what types of posts
The issue is that most people that use their content for marketing forget they are a person.
The come off as this GIANT billboard of spam and people that, they stop engaging, and Facebook says "this dude posts shit content so no one will see it now".
We avoid that by posting things that will get engagement AND lead to more eyes(news-feed saturation) and sales. There are only 3 types of post when you break it down. 1- Engagement posts This type of posts appeals to most of your audience. You are appealing to the lowest common denominator. Memes and humor work very well. The purpose of this post is for engagement to get the algorithm in your favor. Appealing to a wide audience and getting a lot of engagements does two big things for your profile. It creates Affinity, which is like a connection between two accounts ensuring more people see your stuff. It creates weight, which is engagements added to a post making it "heavier" and being seen by more people. An example: Have you ever scrolled Facebook and seen a random ass post from a random ass person and liked it and kept scrolling and they kept popping up? That is affinity. You liking that post just connected the two profiles. 2- Marketing posts There are two types of marketing posts. Implicit- adding value and establishing yourself as an authority. Explicit- Direct sales offer looking for yes or no. Using explicit offers can hurt your profile if they aren't getting any engagements. Too many explicit offers and your profile looks like shit and a classifieds sections of a newspaper. I find the winning strategy is using implicit posts, just like this one. Putting out value and establishing yourself as the authority in your market and then slipping a Call to Action at the end is always a winner in my opinion. 3- Attractive Character posts People buy from people and most sales reps forget this. They try for the memes and marketing posts and forget to be human. When you are a human some HUGE things happen. You create raving fans that not only buy from you but will market via word of mouth and tags for you. Becoming an Attractive Character is easy. Make a list of 10 hobbies and interest you can share with the world post about those. If you look at my timeline I post a lot about working out, my family, golf, food, and other things that make me human. These are the same basis strategies all of my students master right away. If you have any questions at all feel free to inbox me and I will be happy to lend a hand to you at http://bit.ly/theHUFF or join our Auto Sales Secrets Group on Facebook at http://bit.ly/autosalessecrets #DoBetter #BeBetter #theHUFF